Travel comparison sites – OFT investigation

Travel comparison sites - OFT to Investigate: We have been campaigning for years to get these travel comparison sites investigated.

After we proved that they (travel comparison sites), cannot compare prices, as in most cases they have no idea what party size you are..

Plus and this is the most damning these travel comparison sites offer up first, the prices that give them the best deal..Not the best deal for you..

OFT senior director Heather Clayton hopes that the investigation will help to protect customers while allowing firms to compete freely.

Travel comparison websites which claim to give the best deals will be examined in one study focusing on prices.

It will also look at activities such as “drip pricing”, where charges and extras are added during the purchase.

Baiting sales – where a company advertises discounts to attract visitors whilst having few items at that price on sale

Another study will look at customised pricing, where prices are individually tailored using information collected about a consumer’s internet use.