Before you go and take as gospel what these holiday review and report sites offer, consider that rival hotel and apartment owners use these sites to-
- A. Promote themselves and
- B. To Post something not so nice about there competitors.
Not only that but these holiday report sites are now increasingly full of adverts , perhaps not so impartial..We will let you form your own opinion.
Consider this you book a hotel its rated as a 4 star, everyone else considers it to be a 4 star hotel, however you think it should be a 3 star what do you think your review will say?
This from a holiday reports site.
“Every report submitted to us, has a name and address that’s
held on our database, or the report is not shown. So hoteliers would have to make
up a pretty convincing address AND report to bypass our system.”
Does not take much then to bypass the system…
So we thought when you fill in the forms at check in, with your full address in the UK, do they not think that these hotel owners will not use these addresses…
Unfortunately, that’s the flipside of the blogging phenomenon. Private individuals don’t have the same incentive to write glowing holiday reports as hoteliers and tour operators, as one innocent friend recently discovered.
The hotel had awful write-ups, but it was too late to change her booking. When she arrived, however, nervously toting earplugs and disinfectant wipes, she found it just as lovely as she’d first hoped.
When she guiltily told the proprietor about the review, he
rolled his eyes in that intimate but superior way that is second nature to good
hoteliers. ‘We have trouble with online reviews,’ he said. ‘Lots of hotels
put up “adverts masquerading as reviews”. Some of our less scrupulous competitors,’ he added, and here his lip twitched with disdain, ‘also resort to negative advertising. It is, ahem, disappointing.’
Holiday reports sites are just a guide containing the opinions of holiday makers, and hotel and apartment owners,, so take what you read with a blob of Suncream and don’t read anything as gospel.
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[...] As of April 6, Brussels will be banning such underhand activities as the EU’s Unfair Commercial Practices Directive comes into force, making commercial blogging, or flogging as it’s known, an offence. In a recent survey most UK holiday makers they would rather make their own minds up than follow the views of people they didn’t know (and therefore, buy implication, could not trust)”. see also Holiday reports [...]