Boom in all inclusive travel

The severely weakening pound against the euro has given a welcome boost to the all-inclusive holiday market.

Sales of all inclusive holidays – which cater for all the food, drink, snacks and entertainment needs of holidaymakers – for example all inclusive deals with Jet2holidays.com all inclusive have shown a jump in sales of 62 per cent year-on-year.

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Since the start of 2007 the pound euro exchange rate has dropped from a high on 22 January 2007 when one euro cost 65.4p, to a low on 11 April 2008 when it cost 80.1p – effectively meaning the cost of living in European resorts has risen by 22.5%.

A recent survey, carried out by Cheaperholidays shows that one-third of all holidays booked by Brits are all-inclusive, suggesting that consumers are taking the safer resort-based holiday option.

Jet2holidays.com, said: “With the value of the pound devaluing so much against the euro, customers are opting for all-inclusive travel deals.

“Just like fixing a mortgage deal, taking an all inclusive holiday break means you can pretty much control your holiday spending in the sun as everything – from ice creams, food, drink and snacks – is taken care of.

“We are not of the opinion that the credit crunch and mortgage rate worries are going to stop consumers taking holidays abroad – they are just being more sensible about their choices.”